To increase traffic in the website we use SEO techniques, SEO(Search Engine Optimization) which is basically divided into three categories.
1. On-Page optimization: -We should follow these steps to improve website traffic and achieve this, Keywords, Title tag, Meta description, Internal links, Header tags, Meta descriptions, URL structure, Image optimization, , External links, Internal linking, Optimized page titles, Images, Keyword in URL etc.
2. Off-page optimization: -Including the following points to improve website traffic like
Link building, social media, Search engine optimization, Backlinks, Guest posting, Brand mentions, Marketing, Brand signals, Commenting, Review, Forums, Authoritativeness, Domain authority, Guest blogging, Local listings, Research,competitor backlinks, social bookmarking, social signals
3. Technical optimization: -Much about the crawl ability, indexing, Page speed, Mobile-friendliness, Site security (SSL), structured data Duplicate content, Site, and URL structure.Definition is short:-
On-Page SEO:-On-page SEO is the Technique of search engine optimization (SEO) and used for on-site optimizations to improve website traffic any page’s or website rankings in relevant search results.
Off-page SEO: -Off-page SEO refers to the efforts and improve website traffic any website’s unpaid search engine rankings without making changes to the website itself internally
Technical SEO: -Refers to the optimization of any website’s technical elements to improve its visibility and performance in search engine results.
Some Basic Tips to get the highlighted:-
Make your website findable
Leverage your website content
Optimizing your visuals to improve website traffic
1.By optimizing website content and the keywords
When we optimize our content with keywords relevant to our business, the process is well known as the search engine optimization (SEO). Many business relationships are formed after someone types a word or phrase into a search engine to find any website. Knowing the search terms people use to discover your website makes it easier to draw in more visitors.
Using Google Analytics, we can view what terms your website visitors have used to find you in the past and use those keywords to help, optimize your website content. Good idea to look at the terms your competition uses on their websites, in social media, or in any emails.
Google Search Console is also a free tool, you can use to see your website rank, appears in search results, which search terms drive the most visitors, and how many people click on your site in search results.
2. Create targeted landing pages on your website: –
Directing any website’s visitor to a dedicated landing page featuring just what they’re interested in helps them engage with your website and ultimately your business. Using website analytics to create any pages, which highlight the content tailored to website visitors’ priorities.You can build,same personalized messaging into own ongoing marketing by creating some tags for contacts. A tag is often a label for each contact that can inform content you serve up when they visit to ensure it’s relevant.
3.Using digital free or paid ads to promote your site: –
Basically, ads are called digital or banner ads, and they’re designed to imrove traffic in website or campaign-specific on landing page. Each ads work because they can be placed on websites or blogs.
On various social media platforms like Facebook and Instagram, digital ads can be targeted to the extremely specific groups or broken down by age, gender, and interests.
4. Send emails that link to your personal: –
The unique way to generate traffic is email, email can be a powerful outreach tool to target and inform the audience and drive people to specific pages on your website, there are two types email newsletters, Promotional email.
5. Maximum backlinks from all trusted Website:-
Backlinks or outbound links are the links on other websites that go back to a specific page on our website if more quality backlinks you obtain, then higher you may rank on search engines. The backlinks tell search engines,how popular your website is among users and raise your website’s authority.
Why backlinks are important to our business:
The higher you rank on search engines, and more visitors your site will attract.
Backlinks help establish to build trust among consumers.
Backlink makes people more aware of the existence of your existing brand.
6. By engaging your audience on social media
Use social media to post some of the same kinds of relevant social content that you host on your website, such as articles, photos, or promotions.
The idea is selecting the social channel that works best for your message—and that you can manage effectively.This vary depending on the business model and audience, you want to directly target.
When you build and maintain your website in Mailchimp, you can easily use that content in social posts, which you can also create and publish on the platform.
If you don’t know how to increase any website traffic, consider increasing your social media presence on regular basis.