What is actually the Website Traffic

 

Website traffic is the volume of users, who visit any particular website. How many people are visiting any specific website will vary and depend on the overall website’s purpose, the visitors’ goals, and the way in which they discovered this particular site. Servers monitor website activity and register whenever a page receives a visitor, which is well-known as a hit. One visit to any website, on which they involve browsing multiple pages and taking any action is also known as a session.

 


 

Traffic” is considered the crucial crowd to determining any website’s success. If someone creating a new website as personal use or hobby(e.g. any blogger sharing their own personal travel experiences)may not consider their traffic important But for businesses, organizations, and understanding any website traffic with all identifying ways to improve the same, it is fundamental for consistent growth of the company.

 


 

Why is any website’s traffic important?

 

1. Any website traffic responsible for the conversions:-

 

Good internet marketing strategies aim to attract all qualified audiences and turn them into sales to achieve the predetermined goal. You always want to have high conversion rates to help boost your sales potential or the business.

 

2. Gain all loyal customers with the repetition of the all visitors:-

 

All the buyers frequently stick with the specific brands, also they are familiar with confidence. Always remind those loyal consumers to purchase from you, by keeping them updated about your new offerings and the latest one update.

 

 

3. Qualified traffic vs Random traffic:- There are various methods to increase the number of visitors to your website, but if this traffic isn’t qualified, you’ll probably notice a sharp decline in the conversion rates. You need to use an internet marketing plan to draw in qualified traffic that lines up with the prospective customers’ intentions.

 


 

Different types of website traffic:-

 

 

Organic Traffic:- The number of users who often visits, your website after conducting a search on Google or another search engine and clicking that particular website’s link on the search engine’s results page.

 

Direct Traffic:- This much represents people, who accessed your website directly by typing the URL into the search bar or who saved it, as a bookmark.

 

Referral Traffic:- Referral traffic is often generated by the people, who are entering, your website through any link from a third-party website like any forum or blog.

 

Email Marketing:- Email marketing is done by the programs, which give you various information about the generated traffic, like opening rate, clicks on links, unique clicks, total clicks, delivery rate, etc.

 

Social Networks:- This refers to any specific traffic created by visitors arriving on your own website from the posts on social media platforms, such as Facebook, Instagram or Telegram, etc.

 

Paid Media:- is the traffic generated by pay-per-click ads on the various social media networks on the internet.

 

Paid Search:- This refers to any visitor gained by PPC platforms such as Google Ads.

 


 

How do we measure any website traffic:-

 

There are numerous ways to measure website traffic:-

 

Session Numbers:- This involves looking at the number of visits, any website receives across a fixed period (one week, one month, etc.)to assess how effective traffic-building initiatives(SEO, PPC etc.)have been since the implementation of the same.

 

Purchase Percentage:- Online businesses selling products through a website much depend on the purchases to succeed. Identifying the number of visitors making any purchase reveals, how effective the site is in encouraging people to buy the same.

 

Channels:- Another way to measure any website traffic is to find out, which channels it comes through, such as email, organic search, email etc.

 

Bounce Rate:- Measuring bounce rates shows the number of visitors, who leave after viewing one page only but these should be as low as possible often.

 


 

How to increase your website traffic:-

 

Being more active on social media and engaging your followers with quality content that encourages them to click to your website or the link.

 

Creating any video content across YouTube or social media to increase overall visibility.

 

Enhancing your SEO campaign to increase your site’s ranking and attract more visits with this.

 

Using automated email marketing software to engage all contacts with discounts and offers, can drive traffic to your particular website.

                                                                                                                  By : Amit Balodhi